Running a small business is a lot of work. Combining the skillset of a corporate CEO with the need to still do the basics and get your hands dirty, it can feel like there are never enough hours in the day. And as such, a few business basics, such as focussing on marketing and growth, can sometimes fall by the wayside.

Many small business owners have been there. How do I find time to market my business when I never have time to scratch myself? I’m so itchy, they say. Well, what if someone else – or something else – was doing the hard marketing yards for you?

The World Wide Web is your greatest marketing resource in available to you, and its most popular website – Google – has the ability to advertise your small business for free.

But not without a bit of effort on your end.

The Google Effect

You wouldn’t believe it, but the internet is rather large. And when someone runs a search query on Google, Yahoo or Bing, the search engine scours the web in its entirety before offering the best matching results on the first page.

So, as a small business, you are competing with the entire planet when it comes to showing up on your relevant keyword searches.

So how do you currently stack up? Let’s run a test. Imagine you’re a customer, and you’re on the hunt for the product or service that your small business offers. Type in ‘[your industry] [your area]’ into Google – e.g. ‘Plumber Melbourne’ or ‘Women’s Fashion Perth’.

Can you see yourself on that first page of results? How about the second?

The Cold, Hard Facts

If the answer to those questions was no and no, or even no and yes, there’s work to be done.

Have you ever heard the expression ‘Page 2 of Google is the best place to hide a dead body’? Well, here are the facts. An insignificant amount of people searching on Google make it to the second page of results. Some studies show as little as 5%. So, if you find yourself on that second page, you’re losing out on 95% of your potential audience.

It’s the equivalent of only letting every 20th person through your shop door. Or only picking up every 20th phone call that comes through.

And the further you fall back, the further those numbers spiral.

Small Business SEO with DigiSearch

Search Engine Optimisation (SEO) is the process of tweaking your online presence to make your website more attractive to Google, Yahoo and Bing. And DigiSearch are the experts.

There are a few different ways this can be done. DigiSearch uses a three-pronged attack made up of on-site (creating and curating appropriate website content), off-site (teaming your website up with other online platforms such as social) and technical SEO (making sure the internals of your website are optimised and running smoothly.

The DigiSearch Advantage

As a team with broad experience in small business SEO, you can trust DigiSearch to deliver a unique, custom solution to your SEO problem. We realise that your small business is one of a kind, so we get to know it before creating a bespoke package that will shoot you up the rankings.

And on top of our SEO services, we also offer web design, to get your site looking its very sharpest, and conversion rate optimisation (CRO), to convert all your newfound Google prospects into loyal customers.

As we all know, it’s one thing getting someone through the door, it’s another to get them to buy.

The Time is Now!

There’s no time to waste. In the competitive marketplace of the internet, innovation is king. If you put off optimising your site, you’ll fall behind those who have decided to jump on board at the get-go.

SEO is a long-term process, and requires commitment, patience, and the right professionals behind you. Don’t get left in the Google dust. Get your slice of the pie.

Contact DigiSearch today.